Have you ever posted a picture on Instagram and tried to have the app push the post to Twitter just to realize that Instagram only pushed a link to Twitter, not a native photo? Same. Quite annoying, isn't it? For example:
We humans are lazy. Honestly, how many people would actually be curious enough to click through and visit that photo? Not many. What if I told you that when I was still working for the midnight oil group, I learned of a tool that has come in handy in my personal and professional life? That I know of a way to get your photos to look like this instead:
Yes, there's a place where this is possible. If you haven't already met, let me introduce you to the magical unicorn that is If This Then That (IFTTT). IFTTT is a website and phone app where you can go to create "recipes" to get sh*t done. It's quite simple, really.
You start by creating an If-Then statement. IFTTT describes the 'If' as your trigger. So let's dive in and get you set up. Your 'If' trigger is, "If I post a picture to Instagram". Now you need an action, which is your 'Then' statement. So the action to our trigger would be, "Then post to Twitter as a picture (not a link)".
Super cool, right? But wait, there's more. Depending on what brand your house appliances are, you can set up recipes for them as well. For example, do you want your lights to turn on when you're driving down your street so your house is lit up when you get home? IFTTT has a recipe for that. Just check out the plethora of channels they offer recipes for!
I'm truly not a fan of the word 'hack', but this nifty tool really does save a lot of time. If you're a digital marketing geek like myself, I hope this helps you with your clients! But, trust me, IFTTT is incredible for personal use as well.
If you try it, send me a message. I'd love to know how it's working for you!